In today’s environment, you need meaningful incentives to help retain employees and attract new ones.
What could be more powerful than offering them a way to help pay for part of a family member’s or loved one’s college tuition?
Saving for college is one of the most important financial goals families are faced with today. But financially, it’s becoming more difficult to reach. The average published tuition at private nonprofit four-year institutions is $35,8301 — and it continues to grow at an astonishing rate.
working Americans have access to tuition reimbursement, loan repayment or college savings plans through their employer.
employers say improving financial health of their workforce is an important objective — up 15% since 20142.
7 in 10 parents plan to use some retirement savings and investments to pay for their children’s college education.2 So there couldn’t be a better time to let employees take advantage of this valuable benefit that can help pay for up to a year’s worth of college tuition. The Guardian CTB program not only helps retain and attract employees, it also shows your genuine concern for their financial wellbeing. Which is a powerful value-added benefit for your company, too.