We Enter Into Exclusive Arrangements With Benefit Companies For a Specific Product Line or Geography.
Point Accumulation
by at least $17,000 spread evenly over four years of undergraduate education.
Partnership Example
Guardian is our exclusive National dental carrier. The chart is an example of how we designed a program to meet the needs of Guardian. www.Guardian.CollegeTuitionBenefit.com
Guardian delivers the College Tuition Benefit®, conveying thousands in value to employees in the form of college scholarships, alongside a dental benefit that typically costs much less. For the employee, there is an immediate reward for electing the dental benefit each year. Immediate reward is an important feature in a voluntary benefit environment where the benefit is held for a future uncertain need. Additionally, employers become reluctant to cancel coverage. Because Guardian is our exclusive dental partner, if the dental plan is moved to another dental insurer, the employer is faced with explaining to employees the
loss of future scholarships.
What we do for our benefit company partners
College Tuition Benefit® makes it possible for our benefit partners to provide their participants’ and policy holders’ children, grandchildren, nieces and nephews with guaranteed college scholarships at almost 40% of the National Association of Independent Colleges and Universities, NAICU.
Product Exclusivity
We enter into exclusive and semi-exclusive arrangements with our benefit partners. Competitors cannot duplicate the value we bring to our partners’ products, because there are no other managed networks of higher education.
Drive Benefit Sales
Some of our benefit partners have attributed 20% increases in sales to CTB and when surveyed, sales people felt CTB contributed to 25% of their sales success.
Increase Account & Policy Persistency
Employers and employees who drop partner benefit coverage experience thousands in lost tuition savings for each policy or certificate holder. Benefit Partners have reported a 3% increase in policy persistency due to employer’s reluctance to drop or move coverage.
Profitability
Higher sales, but more importantly, greater account persistency drives profitability.
How we deliver financial results for our benefit partners
College Tuition Benefit® makes it possible for our benefit partners to provide their participants and policiy holders children, grandchildren, nieces and nephews with guaranteed college scholarships at almost 40% of the National Association of Independent Colleges and Universities, NAICU. Participants and Policyholders can use these scholarships at over 380 colleges in 45 states.
Through contracts with SAGE Scholars, Inc., we are able to provide employers and members of benefit plans with Tuition Rewards® according to a schedule that promotes a partner company’s business goal. Every Tuition Reward is a guaranteed $1 reduction in full tuition at any of our participating colleges. Each year an employer or participant renews coverage they are rewarded with additional Tuition Rewards.
In this manner participants accumulate thousands in scholarships that they can use for their children, grandchildren, nieces and nephews college education. Participants come to count on this source of scholarships to address their children’s future wellbeing and are very reluctant to lose the associated employee benefit that provides the Scholarship.
We customize a plan of benefits for each of our partners. Working together, our partners can use Tuition Rewards to promote goals such as:
- Increased sales & cross selling
- Rewarding producers for production
- Increased lines of coverage
per account - Rewarding policy retention
and coverage persistency
Through our years of experience, we have found that a strong customer acquisition strategy must be augmented by an effective, customer-centric retention strategy to sustain long-term growth.
A current topic in Human Resources is financial wellness and helping with student loans to recruit employees
“There is a growing body of evidence that employee financial security is also good for the employer”, and that a financially healthy employee can save employers up to $2,000 a year through increased productivity and reduced healthcare costs”.
MetLife 2010 American Dream Study
with recruiting, financial wellness, and general health.
Our Benefit Partners are helping Human Resource managers with recruiting, financial wellness, and general health.
has a negative effect on health.
Debt and the cost of putting a child through college has a negative effect on health.
benefits to a college education
- Studies of NIH data by the University of Colorado, NYU and UNC – Chapel Hill indicate 554,525 lives a year would be saved if everyone had a college education. This savings in lives is far greater than any lives lost to a specific disease.
- Analysis by researchers at The Wharton School, University of Pennsylvania show a much lower smoking rate and greater compliance with wellness programs among college graduates. Perna et. al., June 2015
